Our founder, Johan Cruyff, had a strong desire to enable athletes to develop their dual careers and make a successful transition from sport to the business world after their retirement from professional sport. He considered athletes to be the best people to lead sports organizations, as they understand the specifics of sport and thus defend the values of sport in business to the utmost.
At the Johan Cruyff Institute we put our commitment to Johan’s belief and legacy into practice through our Corporate Social Responsibility (CSR) program. An important pillar of our CSR program is The Cruyff Athlete Fund, enabling professional minority sports athletes, and those athletes about to make the transition to sport management, to study a number of postgraduate and master’s programs at the Johan Cruyff Institute. For each new course, the admissions committee of The Cruyff Athlete Fund selects several scholarship candidates who meet the defined admissions requirements, supporting them with up to 100% study grants, as per the Terms and Conditions of The Cruyff Athlete Fund call for applications.
Scholarship winners will have to complete the payment of the registration fee of €150 (one hundred and fifty euros).